Legal

Cookie Policy

Last updated: 8 September 2026

Our approach

We keep cookies to a minimum. Before you make a choice we set only strictly-necessary storage. Nothing used for analytics or advertising loads until you allow it in the consent banner, which we implement with Microsoft Consent Mode v2 (advertising signals default to denied).

Strictly-necessary (always on)

Consent record — mw-consent-v1, stored in your browser’s local storage, remembers your cookie choice. No consent required (ePrivacy exemption).
Form security — a short-lived session/CSRF token protects the pitch and enquiry forms from cross-site request forgery.

Optional — analytics & advertising

Microsoft UET — when our Microsoft Advertising tag is active on the site, it loads with Consent Mode set to denied until you choose “Accept all” or enable it in preferences. Used to measure marketing performance. Lawful basis: your consent (Art. 6(1)(a) GDPR). If you do not consent, ad_storage stays denied and Microsoft advertising cookies are not set.

We do not use a third-party CDN, third-party web analytics beyond the optional Microsoft tag, social-media tracking pixels, or an embedded chat widget.

Changing your choice

You can change your cookie choice at any time:

You can also clear cookies and site data in your browser settings at any time.

Questions

Email info@madsworsoe.com. See also our Privacy Policy.